INTRODUCTION
A franchise is the method of expansion and
distribution. It involves a franchisor who sets the trademark for the brand. Though
in India franchising is a new approach, the history of franchise says that
people have been giving franchises since the middle age. In 1840, a Germany
based beer company gave rights to individuals to sell its products.[1] In
order to purchase a franchise, one needs to make a contract with the brand
which is providing the franchise (franchisor).
Some
people often get confused between chain stores and franchise stores, but the
key difference between them is that the owner of the chain stores is one and in
the case of franchise stores the owners are different.
The franchisor does not personally look into
each and every franchise store. Franchises are available in every sector
nowadays but service sector companies are the most prominent ones. Some of the
famous brands that provide franchise are Subway, Nike, Maruti Suzuki, Apollo
Pharmacy, Zara etc. Every brand has its own rules and regulations for granting
the franchise.
ALL YOU NEED TO KNOW
ABOUT A FRNACHISE AGREEMENT
A franchisee is an entity who buys the
franchise from the franchisor. In order to enforce the contract, the franchisee
has to fulfill the needs and wants of the franchisor.[2] The
franchisor license’s its trademark and the method and the franchisee purchases
the right to use the same and pays royalty in return. The franchisee gets a
model from the franchisor that expected to work on all levels whether it be
main operation like production or secondary option like marketing. Building a
franchise or purchasing an ongoing franchise would make you enter in the market
with a readymade name and reputation. The franchise does not have to bear a big
cost of marketing like other brands who establish the business from scratch as
the franchisor has already been in the market for several years. A franchise
agreement consists of how the systems of the franchise are used, how returns
are expected, how many rights the franchisee gets and what are the duties of
both the franchisee and the franchisor. Also the time of agreement is mentioned
and fees is charged for the same. This key points are essential in the
agreement as it protects the business. In the case of violation of any point
the remedy is also stated in the agreement itself.
With the franchise agreement the franchisor is
provided with the methods and steps to use the machineries, the recipes of
product (if any), the usage of system of the franchise. Further some
machineries and furniture of the store has to be bought by the franchisee from
the franchisor. Training to the employees and uniforms are provided by the
franchisor. In case of a multinational brand there are headquarters and the
training is provided to the owner of the franchise outlook and examinations (if
any) are done at the headquarter of a particular country. The one who wants to
purchase the franchise has to contact the headquarter and then request is sent
and the details of location, size of store and other important details are
sent. Once the franchisor approves the request one has to start the legal
formalities and payment of franchise fees. A contract is made and the training
and examination process starts.
Once this step is completed the franchisor
starts sending the furniture and machineries. Regular inspection is done in
this process. Once setting of furniture and machinery is done, officials come
to the store to check if everything is done correctly or not. If everything is
up to the mark, then the store is all set to start and if they find some errors
then the process of setting up is repeated. Once the store is started, the
franchisee has the power of management as well as administration.
PROPER FUNCTIONING OF THE
FRANCHISE STORE
The
franchisee has to keep records of everything and submit it to the franchisor as
per the agreement. The franchisor may allot someone for regular inspections. If
in the inspection, it is found that the franchisee is not working properly
according to the marks set by the franchisor then the franchisee owner would have
to face consequences. A certain percent of share of the stores overall sales
has to be provided to the franchisor on weekly/monthly basis as per agreement.
LEGAL ASPECT FROM THE
VIEW OF INDIA
In
India there is no specific law for franchise and thus the points for franchise
can be understood from 13 pre-existing laws like : The Indian Contract Act
(1982), The Trademark Act (1999), The Arbitration and Conciliation Act (1996),
The Patents Act (1970), The Copyright Act (2013), Transfer of property Act (1882),
Indian Labour laws and Consumer Protection Act (2002) etc.[3]
The infringement of the agreement of franchise will lead to civil remedies. In
case of certain franchise agreements criminal remedies are available.[4]
Breaking of franchise is difficult. The legal aspect should be understood
clearly and one should keep in mind that there can be some consequences for the
same. If a franchisee closes the franchise without the termination of the
agreement made between the parties, then the entity would be held liable for
the loss of future profits to the franchisor.[5]
This means that the entity would be held liable for future profits which would
have been made in case the franchise store was not closed. The franchisee can
sell the franchise but with the permission of the franchisor only. Some
agreements do not allow the transfer of franchise. Hence, termination of the
franchise should be a part of the agreement.
CONCLUSION
Franchising is the best option for expansion of business and promoting globalization. International franchising is seen in 160 countries and 70 different business sectors.[1] So in order to make it smooth and for better functioning India should adopt a specific franchise law which should contain the following points:
- Rules regarding establishment and formation of a franchise and its agreement.
- Rules regarding Purchasing and selling the franchise.
- Rules regarding royalty.
- Remedies for infringement, fraud, mistake, etc.
- Taxation of franchise store income.
- International law for franchising internationally.
Keeping in mind the current position of India in the world, it has been a developing country with fast pace and franchising would add to it a lot and the law regarding the same would make it easier. People would come to know more about franchising and the frauds and crimes of franchising are expected to reduce.
[1] MRLIO L. HERMAN, https://www.franchise-law.com/franchise-law-overview/international-franchising.shtml (last visited May 3, 2022)
[1]
Infographic: History of Franchising and
Current Franchise Industry Facts, FRANCHISE
DIRECT, (May. 14, 2022, 11:46 PM), https://www.franchisedirect.com/blog/infographic-history-of-franchising.
[2] INDIAN FRANCHISE BLOG, https://www.indiafranchiseblog.com/2017/01/creating-franchise-agreement-in-india.html?m=1 (last visited Apr. 28,
2022).
[3]SPARKLEMINDS,https://www.sparkleminds.com/docs/franchise-agreement-india/?gclid=Cj0KCQjwmPSSBhCNARIsAH3cYgamrit_N1ulJaf_l1wRsRiKCW0EEmzWpAZAluCjC-wrYnkkUblgRB0aAnQkEALw_wcB
(last visited Apr. 28, 2022).
[4] Bird and Bird LLP, Intellectual Property for Franchises in India, LEXOLOGY ( Apr. 30, 2022, 7:00 PM), https://www.lexology.com/library/detail.aspx?g=2f833958-45e8-43d1-9c0b-cbd02be32d82
[5] GARNAR,GINSBURG
& JOHNSNE,P.A., https://www.yourfranchiselawyer.com/terminate-franchise-agreement-things-consider/
(last visited May 3, 2022)
About the Author: This post is prepared by Om Amin, Law Student from Navrachna University. He can be reached at om.amin@nuv.ac.in
1 Comments
Good job om
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